Covers sell magazines. That mush is a given. Many magazine retailers have tapped into the growing vampire craze by creating covers that will attract buyers. Some of these are our favorites ranging from Vanity Fair, to Haarpers Bazaar, People,, Details, and Entertainment Weekly.
Let’s see how they fared in sales..
People
“People created a special must-read newsstand-only collector’s issue featuring New Moon and stars Robert Pattinson and Kristen Stewart. It is filled with exclusive on-set photos, interviews with the cast and a preview of all the suspenseful and steamy scenes in Twilight’s next chapter.”
Seizing timely opportunities is smart.
Vanity Fair
This dreamy December 2009 cover sold 405,000 copies, which will make any circulator’s heart start racing. Although the July/December totals where lower than usual, this ‘vampire’ inspired cover sold more issues than the 2008 December issue which featured a steamy Kate Winslet.
Entertainment Weekly
The November 20, 2009 issue, featuring Robert Pattinson, Taylor Lautner and Kristen Stewart, sold 46,482 copies, which was 13% better than their overall average for the Jul/Dec 2009 ABC statement. Better yet, it sold 29% more copies than from the same time slot in 2008.
Harpers Bazaar
Featuring Robert Pattinson and Kristen Stewart, this elegant and romantic cover treatment is from the “art with logo” school of cover design that usually wins awards. It is beautiful and sold 183,400 copies according to ABC statistics–making it the second best-seller from the Jul/Dec 2009 rate base period and third best seller in 2009.
Details
Featuring Robert Pattinson it was the best-selling issue from the Jan/Jun 2010 rate base period, selling 67,000 copies…33% more than their overall average for the statement. It also sold 14% more copies than the same time slot in 2009.
Details wanted to, in the words of photographer Norman Jean Roy, transform Pattinson from “teen-idol vampire boy into a more adult version of himself.” To achieve that, creative director Rockwell Harwood decided to rent a gothic mansion outside of Los Angeles, hire several female models who were willing to spend an entire day naked and dress a 23-year-old British heartthrob in high-end designer clothing.”
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